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Your goal is to get in front of as many people as possible.  Therefore, your efforts need to be where everyone is watching.  VIDEO and SOCIAL MEDIA are the kingpins of attracting people’s attention.  IF YOU ARE ABSENT FROM THIS SPACE, YOU ARE MISSING YOUR CORE AUDIENCE.  And the single biggest piece of technology that will attract viewers is the cell phone.  91% of adults own a cell phone in this country and the vast majority of them can see and hear video, see live streaming and read social media.  By 2019, emarketer predicts that 71% of total consumers will own a smartphone (not your basic cell phone) and 85.5% of total internet users will use a cell phone to consume information.

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